Your story crafted for impact, designed for connection.

I help bring your brand’s story to life with eye-catching photos and short, engaging videos. Whether it’s highlighting your products, capturing real-life moments, or sharing what makes you unique, my content is made to connect with people and keep them interested.

SERVICES

Analog & Digital Photography

Timeless, cinematic, and steeped in storytelling—my photography services merge over a decade of hands-on experience with both digital and analog formats. From capturing a brand’s essence to documenting moments with a warm, filmic feel, I strive for images that look and feel authentic. With a background in art direction and color grading, I focus on minimalism and detail, ensuring each shot conveys a sense of timeless beauty. Whether you need lifestyle campaigns, product shots, or editorial concepts, my work seamlessly blends creativity and strategy to tell your story in the most captivating way.

Alia Serban photographing Oliver Ingrosso in studio shoot

Brand Design

Building a brand identity from scratch requires a mix of creativity, insight, and careful strategy. With a proven track record since 2010—working with emerging labels to established companies—I specialize in creating visual identities that stand the test of time. My approach to branding combines minimalistic design, storytelling, and a deep understanding of how to communicate a brand’s core values. Whether you’re a fresh start-up or an evolving business, my goal is to craft logos, color palettes, and style guides that resonate with your audience and reflect your unique essence.

Digital Design - UX/UI

Having spent six years at H&M’s global head office in Stockholm as a Digital Product Designer and Art Director, I bring a keen eye for both aesthetics and functionality to UX and UI design. My work focuses on creating intuitive user experiences that feel modern and effortless, all while reflecting a brand’s distinct personality. From wireframes to high-fidelity prototypes, every detail is thoughtfully considered to balance user needs with a minimalist, timeless design aesthetic. The result? Engaging digital experiences that drive conversions and keep your audience coming back for more.

Short-form videos, social media assets, and immersive storytelling are vital to standing out in today’s digital landscape. My content creation services blend cinematic flair with strategic thinking to elevate your brand’s online presence. Whether I’m producing captivating motion pieces or curating a cohesive feed, the end goal is to showcase your brand in its best light—beautifully, consistently, and authentically. Expect a polished look that exudes timeless style and seamlessly complements all other facets of your branding.

Content Creation

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