WASA
2011
Description
New Design for Wasa Crispbread packaging. This was one of my projects at FIDM for Packaging Design.
The challange was to find an existing package of chioce and re-brand with new and more funtional packaging design.
The box is made of 100% recycled paper for a more environmental friendly choice and natural look. A die-cut was added to show the crisp bread inside, instead of a photo, like the company uses today.
The poppy colors were chosen to attract a new, and younger customer and introduce them to healthier way of eating. The focus was aimed mostly on the U.S market.
The challange was to find an existing package of chioce and re-brand with new and more funtional packaging design.
The box is made of 100% recycled paper for a more environmental friendly choice and natural look. A die-cut was added to show the crisp bread inside, instead of a photo, like the company uses today.
The poppy colors were chosen to attract a new, and younger customer and introduce them to healthier way of eating. The focus was aimed mostly on the U.S market.
Fields
Graphic Design, Package Design
- WASA
- The challenge was to re-design an existing package of choice. My pick was Swedish WASA crisp bread. I think they needed an update of the very dysfunctional packaging they have today. The new box is made of recycled material and the bright colors were chosen to attract a younger customer.
New Wasa Logo
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This logo was developed for world renowned mega-DJ, Steve Angello. The face logo is made of hexagons and creates a pattern of Angello's face. We made a powerful, multicolor face and one black that goes on anything and is widely recognized in the club world. This has been a major part of Steve Angello's branding. The face logo had been printed on a wide range of merchandise as well as on webpages, flyers, billboards etc.
In collaboration with Henrik Andersson
www.anderssonstudio.com
Client: Steve AngelloGraphic Design2011 -
Size Matters is the tour held by Size Records.
The logo was delevoped with the strong focus on the Size Records logo that ties the DJ's togtehter in their exeptional work and collaborations. Size Records is one of the most respected labels in the industry.
www.sizerecords.comGraphic Design2011 -
Logo for Isabel Adrians high-fashion line, Love by Isabel Adrian.Graphic Design2011 -
Art Direction / styling at the photoshoot of singer/songwriter Sofi Bonde.
Client: Atlantic RecordsPhotography, Art Direction, Styling2011 -
My interpretation of the perfect layout for a magazine combining a content of fashion and art/design.Publishing, Graphic Design, Typography2011 -
Dinky Duck was part of the animated Terrytoons productions in the 1960's. My job was to re-wamp the apperance of the character and make him more modern. This project led to the development of Dinky Baby, organic clothing and baby products.Graphic Design, Illustration2011 -
Promotional posters for the re-designed CD "Maladjusted". I integrated some Banksy pieces (the monkey and the rat) to match the feel & message for the theme of the new design.Graphic Design2011 -
Business cards for Size Records.
www.sizerecords.comGraphic Design2011 -
Packaging for BonBon. A licorice candy for a more stylish choice.Graphic Design, Package Design2011 -
Design for recording artist Rebecca Stella and her single "Swag in a bag".
www.rebeccastella.comGraphic Design2011 -
My personal ideas for some of my favorite books.Graphic Design2011
